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Tell Lager Beer - Image 1

Tell Lager Beer

Coop

Other | Switzerland

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Other
4.8 %
0.67 USD
6°C / 43°F
Crisp, Light, Malty, Refreshing

Description

Tell Lager is a classic, accessible pale lager produced specifically for the Swiss retail giant Coop. Named after the legendary Swiss folk hero William Tell, this beer embodies a straightforward, refreshing approach to brewing that is deeply rooted in the Swiss tradition of providing quality everyday products for the local market. As a beer, it is fundamentally different from wine; it is brewed from water, barley malt, and hop extract, resulting in a crisp, light-bodied beverage that is designed for easy drinking and refreshment.

On the pour, Tell Lager presents a bright golden hue with a moderate, frothy head that settles relatively quickly. The nose is characterized by clean, subtle grain notes and a light malt sweetness, without overly complex hop aromas. On the palate, it delivers a smooth experience with a balanced profile—light pale malts provide a gentle sweetness that is quickly met by a modest, crisp bitterness, typical of the Pale Lager style. It is designed to be a thirst-quencher, perfect for a casual lunch, a convivial after-work gathering, or as a reliable companion for a summer barbecue.

Because of its clean, uncomplicated, and refreshing nature, Tell Lager pairs beautifully with traditional, hearty Swiss comfort foods. Think of a classic Swiss sausage platter (Wurstsalat), a crispy Schnitzel, or simple salty snacks like pretzels or alpine cheese. It also acts as an excellent palate cleanser when served alongside richer, creamier dishes, cutting through the fat with its carbonation and subtle bitterness.

While it may not command the complexity or aging potential of a fine wine or an artisanal craft beer, Tell Lager hits its target perfectly: it is an honest, refreshing, and highly affordable Swiss staple that offers consistent enjoyment. It is an ideal 'fridge beer'—always ready to be pulled out when you want something uncomplicated, cold, and undeniably satisfying.

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Latest update: March 31, 2026, 4:01 pm