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Campari Bitter

Davide Campari-Milano S.p.A.

Red wine | Italy

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Red wine
25 %
6°C / 43°F
Bitter, Citrus, Herbal

Description

Campari is an iconic Italian bitter aperitif, known for its vibrant red color and distinctive, complex flavor. While not technically a wine, it shares similar characteristics and is often enjoyed in a wine-like manner, especially as a pre-dinner drink. It is categorized as a bitter aperitif. It doesn't use grapes and is therefore no wine. The primary ingredients are bitter herbs, aromatic plants, and fruit, all steeped in alcohol and water. The exact recipe is a closely guarded secret, adding to its mystique. It is produced by Davide Campari-Milano S.p.A., a company with a long and rich history in the spirits industry. It originates from Italy, specifically Milan, where Gaspare Campari first created it in 1860. Its style is distinctly bitter, making it a unique and acquired taste. It's not sweet, semi-sweet, or fortified. The aroma is a complex blend of citrus, herbs, and subtle spice. The taste is intensely bitter with notes of orange peel, cherry, and gentian. It has a lingering, dry finish that invites another sip. Campari is usually enjoyed as an aperitif, to stimulate the appetite before a meal. It is a crucial component of classic cocktails like the Negroni (Campari, gin, and sweet vermouth), the Americano (Campari, sweet vermouth, and soda water), and the Campari Spritz (Campari, Prosecco, and soda water). It can also be enjoyed neat, on the rocks, or with a splash of soda water or orange juice. Campari's bitter profile makes it a versatile pairing for a variety of foods. It complements salty snacks, charcuterie, and cheeses. Its citrus notes can also cut through rich, fatty dishes. It pairs well with olives, nuts, and cured meats. In terms of main courses, consider pairing it with grilled seafood, citrus salads, or dishes with bitter greens. If you're looking for an aperitif that's both intriguing and invigorating, Campari is an excellent choice. Its complex flavor profile, vibrant color, and iconic status make it a must-try for any discerning drinker. Whether you're a seasoned cocktail enthusiast or new to the world of aperitifs, Campari is a gateway to a world of flavor and sophistication. Serve chilled and enjoy with good company!

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Latest update: April 10, 2025, 11:03 am